Most car washes
across the country invest significant capital, time and energy to implement a well-developed
employee training program. Far fewer seem to place the same emphasis on educating
and training their customers in safe practices. The most successful washes
emphasize employee and customer training equally to create a safe environment
and mitigate risk. With that in mind, here are a few things to consider while
designing a customer training plan for your car wash:
·
How
effective are your entrance and exit signs? Signage should be visible in more
weather conditions, easy to read and provide adequate directional symbols.
·
Are
there signs recommending that customers refrain from using cell phones at the
wash?
·
Do
you alert your customers about the potential damage to the wash, employees and
other patrons from loose parts, debris in the back of pickups, certain
aftermarket items, etc. in their vehicles?
·
Does
your wash subscribe to the practice of using employee hand signals when
customers are driving onto the conveyor? Is there a standard in place supported
by signage instructing patrons on what to do?
·
Have
you considered using stop and go lights at the exit of the tunnel to more effectively
control the flow of traffic?
·
Are
you using sound devices to alert customers to when the car wash process ends?
·
In
the vacuum area, are you using signage to advise customers to properly replace
hoses after use?
·
Are
you using signage to inform motorists driving around your property to be cautious
due to a high level of pedestrian traffic?
·
What
policy do you have in place in the vacuum area to advise parents with children
to stay vigil and keep them close and under control?
·
What
have you done to keep customers from walking in dangerous areas of your
property? Examples: Cones, foot path visuals, striping, barriers, etc.
·
If
customers must cross in front of bays to retrieve their vehicles, is their
signage to warn them to stay alert?
·
Are
you using signage and locking the door to the equipment room to prevent
unwelcomed access from customers?
·
Are
your chemicals stored in a safe and secure location?
·
Is
your property free from debris? Old equipment lying around, or empty containers
can pose a risk of injury to wondering customers.
·
Do
you periodically perform an in-depth walk thru of the property to determine if
there are any dangerous conditions customers might be exposed to? During, if
you observe any questionable safety concerns don’t assume your customers will “know
better”. Forewarned is forearmed.
This is not
meant to be an all-inclusive list and I’m certain there are more items that can
be used to educate the customers while they visit your wash. It might be a good time to challenge your
employees to come up with their own suggestions.
I believe
there’s a misconception that if your wash is an exterior only or express
exterior where customers drive their own cars, the business is absolved of any
liability. However, the owner of the property still has the responsibility of
maintaining a safe environment at the location. As such, it's essential that
you take the proper steps to protect your customers or you may face property
damage or personal injury claims.
Evaluate and
implement your customer training plan today so your wash is prepared to prevent
or mitigate potential risks. It will not only increase your profits but it’s
the right thing to do!
Remember, a safe wash protects people and profits!